Franchisors are always looking for ways to Grow a Restaurant Franchise Brand, and growth strategies can fluctuate. The strategy can depend on whether the Restaurant Franchise Brand is Emerging or established. EATS Broker attended the webinar for the Franchise Times Outlook 2025. The webinar was filled with information, but as Restaurant Brokers, our attention was on the Restaurant Franchise Resales Strategy and how Restaurant Franchisors are growing new units.
Dominique Maddox, the restaurant business broker at EATS Broker, says, “The webinar was a reminder that most restaurant franchisors don’t have a Restaurant Franchise Resale Strategy and have to change their approach to attracting qualified candidates to grow their brand.”
The Chief Growth Officer at Scooter’s Coffee made some informative points on how they are growing their brand and facing some obstacles. Our blogs are commonly focused on restaurant brokerage; this one will provide highlights for the presentation to grow restaurant new units.
1. Take the personality tests of the most successful franchisees and look for potential candidates with those characteristics.
2. Provide self-education material to potential candidates before Discovery Day; this can include:
a. Company Videos
b. Company History
c. Require to visit the nearest location if possible
3. Anticipating the objectives that will come from potential candidates
4. Make sure potential candidates understand the Brand Story and that they are joining a family
5. Analyze the Noise of the Brand. What are people saying about you?
6. Social Media marketing helps create awareness
7. The biggest goal is to get the brand in front of potential investors!
8. Follow the data of success and failures
9. Find out where your potential client spends their time and market your message to that source
10. The strength of the leadership team will make a difference when comparing brand to brand.
New Restaurant Franchisees entering the industry today can expect higher liquid assets and net worth requirements and multi-unit development deal requirements. Restaurant Franchisors have been focusing on multi-unit ownership and have abandoned the strategy of building the brand with one-unit ownership.
For more information on the restaurant market and other available consulting services or a complimentary restaurant valuation, contact Restaurant Business Broker Dominique Maddox at 404-993-4448 or email at [email protected]. Visit our website at www.EATSbroker.com
